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H2O+ Beauty Celebrates 25 Years of Oasis Hydrating Treatment

H2O+ Oasis Hydrating Treatment

San Francisco, CA – September 8, 2016 – This month, H2O+ Beauty celebrates the 25th anniversary of its best-selling Oasis Hydrating Treatment, originally released to the public in 1991 just two years after H2O+ Beauty first launched. The Oasis Hydrating Treatment was an instant favorite for delivering immediate and long-lasting hydration, and put H2O+ Beauty on the map as a pioneer in skincare that leveraged the benefits of pure water.

“The new H2O+ Beauty returns to our brand’s roots with an emphasis on hydration and water, and the Oasis Hydrating Treatment epitomizes this renewed focus,” said Joy Chen, CEO of H2O+ Beauty. “Ever since it came on the scene with an innovative hydrogel formula, this iconic product has symbolized what H2O+ Beauty is all about: finding creative tools that encourage women to feel confident in their own skin.”

In its 25-year history, the product went through three packaging and formula updates. Its most recent update was unveiled in May 2016 as part of H2O+ Beauty’s brand relaunch, which included revamped performance-based formulas that used modern, technically advanced ingredients to effectively target skin needs without parabens, mineral oils, or phthalates.

The Oasis Hydrating Treatment’s rapidly absorbing gel is clinically proven to keep complexions noticeably softer, smoother, and continuously hydrated for 24 hours, resulting in more radiant skin. Starting today and continuing through the holidays, customers will be able to enjoy a special luxury 2.5 ounce size to mark the anniversary. This luxury size is packaged in a unique white container with silver lid and accents in a nod to the product’s silver anniversary. This special product is available immediately at H2OPlus.com and will be available in early October at Kohls and ULTA.com. The Oasis collection today consists of eight hydrating products, including creams, eye treatments, mists, conditioners, masks, SPF moisturizers, and serums.

To commemorate this milestone, H2O+ Beauty will expand its ongoing mission of supporting, challenging and empowering underserved women and girls to break barriers and reach their fullest potential through Making Waves, an initiative that was launched in March 2016 on International Women’s Day. As part of this initiative, H2O+ Beauty is sharing in the success of the Oasis Hydrating Treatment with a donation to Girls Inc. of Alameda County, whose work inspires low-income girls of color to be strong, smart, and bold through life-changing programs and experiences that help girls navigate gender, economic, and social barriers.

H2O+ Beauty will be making additional donations through partnerships with top social and beauty influencers during the month of September. A $100 donation will be made on behalf of every social media influencer who takes a photo with the Oasis Hydrating Treatment and shares on Instagram with the hashtag #H2OWaveMaker. An additional $1 will be donated to Girls Inc. of Alameda County for each person who reposts the photos. Furthermore, H2O+ Beauty will be sharing in the success of the 25th anniversary Oasis Hydrating Treatment with another donation to Girls Inc. of Alameda County.  In addition to financial support, H2O+ Beauty employees have been giving back by volunteering with Girls Inc. of Alameda County, providing hands-on support to help girls and women realize their own power.

H2O+ Beauty

H2O+ Beauty creates skincare formulas that harness the hydrating power of pure water. The company was founded in 1989 with the goal of putting beauty back in the hands of all women by empowering them to define beauty on their own terms. Continuing that legacy today, H2O+ Beauty combines the simplest, yet most powerful compound on the planet with advanced skincare technology to help women feel confident in their own skin. Our collections of water-based products are formulated with active ingredients, enabling them to nourish and hydrate skin. H2O+ Beauty is headquartered in San Francisco, CA. For more information, please visit http://www.h2oplus.com/.

H2O+ Beauty Making Waves

At H2O+ Beauty, we believe that progress is forged when communities support, challenge, and inspire women. In 2016, we’re kicking off H2O+ Beauty Making Waves, an initiative that will directly support organizations whose social missions align with our own:  to empower underserved girls and women by increasing access to opportunities that will help them realize their fullest potential. To fulfill this mission H2O+ Beauty is sharing the success of its best-selling Oasis Hydrating Treatment with a donation to Girls Inc. of Alameda County, whose work inspires all girls to be strong, smart, and bold through life-changing programs and experiences that help girls navigate gender, economic, and social barriers.In an effort to support this mission with every available resource, H2O+ Beauty employees will also give back to the community by volunteering with this organization to help girls and women realize their own power.

Girls Inc. of Alameda County

Girls Inc. of Alameda County inspires low-income girls of color to be strong, smart, and bold through life-changing programs and experiences that help girls navigate gender, economic, and social barriers. Research-based curricula, delivered by trained, mentoring professionals in a positive all-girl environment equip girls to achieve academically; lead healthy and physically active lives; develop leadership skills; and discover an interest in science, technology, engineering, and math.  Girls Inc. of Alameda County impacts more than 8,000 girls, their families and supportive adults in their lives across the Bay Area.

Contact: Lana Gersten | 312.846.1655 | lgersten@groupgordon.com


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